Thursday, May 27, 2010

Effective advertising - showing you how it's done right.

05-27-strawberry

I realized something over this past couple weeks. It's not earth shattering, or a giant secret, but as someone that loves marketing it did make me laugh.

Strawberries, the beautiful little creatures they are, pretty much advertise themselves. Sure, there's the bright red color that flashes as you walk by, and the cute little green top like a lop sided hat, but mostly, it's the smell.

Twice in the last couple weeks, just walking through the grocery store minding my own business I pass the strawberries. I notice the price, or the color, and say "not today" and then it hits me. Kinda like a cartoon where you can see the smell lifting into the air and waving across the store until it goes straight up my nose, then I turn and float back through the air like a magic carpet. I then buy one, two or twelve packages.

Yep. Strawberries pretty much sell themselves.

Think about it. When was the last time you saw a superbowl ad for strawberries?

1 comment:

gowestferalwoman said...

Strawberries invoke two trains of thought in our family ~
1) Before the forestermans dad passed away, he made sure that all his eight kids, spouses and family knew that he wanted them to celebrate his birthday every June with strawberry shortcake and whipped cream after he died;

2) Strawberry farms are great places to teach kids how to work in the sun and reap the benefits - esp. when mom wants 4 ice cream bucketfuls total and they must be perfect - no green, no mush, no leaves, so we can freeze and enjoy in the deep of winter...

Love your strawberry shot; YUMMY!

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